Japanese Media Consumption Trends and Behavior in 2020
By getting a better sense of current Japanese consumer attention and behaviors, marketers can better strategize and plan their campaigns to have a greater impact on potential customers in a country that is often regarded as very challenging.
There is a limited amount of up-to-date information about the Japanese market translated in English, so we gathered the latest information about how people in Japan are currently consuming media – the channels their attention is in, the networks they’re on and more, and compiled it in English here.
Attention in the mobile phone has grown +3% from the year before.
15-19 year old females consume the most mobile media.
Compared to other countries, Japanese consumers don’t feel that they overuse their mobile devices.
When looking at the younger generation, slight shifts in channel usage can be seen.
The SVOD market is rapidly growing in Japan, with Amazon Prime Video having the biggest marketshare.
Amazon is the biggest e-commerce site in Japan with Rakuten right behind.
Cash is still the payment of choice, but alternative payments are slowly increasing.
