Followers don’t mean as much as they used to. Here’s why and what brands should focus on instead.

Should international brands ship from overseas or from within Japan? Our Japanese consumer survey gives some insight.

Building an employer brand can lead to a +400% increase in job inquiries.

The top searches, influencers, artists, buzzwords and more in Japan in 2021.

An in-depth look at how people in Japan are consuming media in 2021 – the channels their attention is in, the networks and streaming platforms they’re using, and more.

How commercial properties, like shopping malls, from the US and Japan run their Instagram accounts.

All about Instagram usage in Japan according to the social network’s House of Instagram 2020.

A look at the current relationship Japanese consumers have with coffee, as well as marketing case studies on a few popular coffee and cafe businesses in Japan.

As social networks increase their in-app e-commerce capabilities, social commerce is becoming more mainstream. Here’s how brands should approach social media to increase sales.

Decreased barriers to entry in communication and e-commerce have increased hurdles for brands to differentiate and stand out. This is how they should consider creating value.

What consumers in Japan are buying due to COVID-19, and how their behavior and attitudes towards brands online have changed.

An in-depth look at how people in Japan are currently consuming media – the channels their attention is in, the networks they’re using, where they shop and more

All about Instagram usage in Japan according to Instagram Day 2019.

A breakdown of Japanese Twitter usage in 2019 - who uses it and what they use it for.

With consumers having access to more information and more choices than ever, they often consider how a company impacts society before purchasing.

The current relationship between digital content and the Japanese consumer in 2019 - Differences with other markets and the actions they take.

These are the Tik Tok ad types coming in 2019 globally based on what’s already been launched in Japan.

Influencers began talking about Burger King without getting paid. Here’s what Burger King did.

The current media consumption trends of the Japanese consumers in 2019.

Here are Japan’s most popular Instagrammers, places and hashtags of 2018.