Followers don’t mean as much as they used to. Here’s why and what brands should focus on instead.

Building an employer brand can lead to a +400% increase in job inquiries.

The top searches, influencers, artists, buzzwords and more in Japan in 2021.

An in-depth look at how people in Japan are consuming media in 2021 – the channels their attention is in, the networks and streaming platforms they’re using, and more.

Changes in consumer behaviors on Instagram in Japan means brands need to go from an “Instagenic” approach to a more connection-focused one.

How commercial properties, like shopping malls, from the US and Japan run their Instagram accounts.

All about Instagram usage in Japan according to the social network’s House of Instagram 2020.

Japan is one of Twittter's biggest markets. To understand why it continues to be a largely used platform in the country, we take a look at Japanese culture and the platform itself.

A look at the current relationship Japanese consumers have with coffee, as well as marketing case studies on a few popular coffee and cafe businesses in Japan.

As social networks increase their in-app e-commerce capabilities, social commerce is becoming more mainstream. Here’s how brands should approach social media to increase sales.

Decreased barriers to entry in communication and e-commerce have increased hurdles for brands to differentiate and stand out. This is how they should consider creating value.

What consumers in Japan are buying due to COVID-19, and how their behavior and attitudes towards brands online have changed.

How to measure business outcomes gained through Facebook and Instagram advertising in order to more effectively allocate budgets.

Combining Amazon’s strengths with external platform strengths is the best way to maximize Amazon sales.

TikTok ‘s overwhelming ability to gain recognition gives it an important role in today’s marketing strategies.

Low participation barriers and immersion make TikTok a place where users create ads for businesses.

An in-depth look at how people in Japan are currently consuming media – the channels their attention is in, the networks they’re using, where they shop and more

All about Instagram usage in Japan according to Instagram Day 2019.

A breakdown of Japanese Twitter usage in 2019 - who uses it and what they use it for.

These are the Tik Tok ad types coming in 2019 globally based on what’s already been launched in Japan.