Should international brands ship from overseas or from within Japan? Our Japanese consumer survey gives some insight.

As social networks increase their in-app e-commerce capabilities, social commerce is becoming more mainstream. Here’s how brands should approach social media to increase sales.

An in-depth look at how people in Japan are currently consuming media – the channels their attention is in, the networks they’re using, where they shop and more

With consumers having access to more information and more choices than ever, they often consider how a company impacts society before purchasing.

The current relationship between digital content and the Japanese consumer in 2019 - Differences with other markets and the actions they take.