INSIGHTS
Our insights on the advertising, marketing and cultural trends in Japan.
Japanese Media Consumption Trends and Behavior in 2021
An in-depth look at how people in Japan are consuming media in 2021 – the channels their attention is in, the networks and streaming platforms they’re using, and more.
Japanese Media Consumption Trends and Behavior in 2020
An in-depth look at how people in Japan are currently consuming media – the channels their attention is in, the networks they’re using, where they shop and more
Japanese Media Consumption Trends and Behavior 2019
The current media consumption trends of the Japanese consumers in 2019.