This step-by-step guide explains how to open a Google Ads account and give your agency access.

Why does Japan focus so much on seasons? We explore the impact of seasons on Japanese consumers and why brands must consider this part of the culture.

Introducing the Japanese e-commerce platforms often chosen over the global ones and why.

About note - the popular, content-focused Japanese blog platform that’s being used by brands in Japan.

Followers don’t mean as much as they used to. Here’s why and what brands should focus on instead.

The most popular blogging platforms in Japan are not widely known overseas. Here are a few of the main ones to know.

Should international brands ship from overseas or from within Japan? Our Japanese consumer survey gives some insight.

Japanese is necessary when trying to get Japanese customers, but differences in the writing and context make simply translating content insufficient.

Building an employer brand can lead to a +400% increase in job inquiries.

The top searches, influencers, artists, buzzwords and more in Japan in 2021.

LINE is one of the major players in DTC brand marketing in Japan. How should brands look at and utilize LINE? We take a look at that here.

An in-depth look at how people in Japan are consuming media in 2021 – the channels their attention is in, the networks and streaming platforms they’re using, and more.

Changes in consumer behaviors on Instagram in Japan means brands need to go from an “Instagenic” approach to a more connection-focused one.

How commercial properties, like shopping malls, from the US and Japan run their Instagram accounts.

All about Instagram usage in Japan according to the social network’s House of Instagram 2020.

Japan is one of Twittter's biggest markets. To understand why it continues to be a largely used platform in the country, we take a look at Japanese culture and the platform itself.

A look at the current relationship Japanese consumers have with coffee, as well as marketing case studies on a few popular coffee and cafe businesses in Japan.

As social networks increase their in-app e-commerce capabilities, social commerce is becoming more mainstream. Here’s how brands should approach social media to increase sales.

Decreased barriers to entry in communication and e-commerce have increased hurdles for brands to differentiate and stand out. This is how they should consider creating value.

What consumers in Japan are buying due to COVID-19, and how their behavior and attitudes towards brands online have changed.