INSIGHTS
An exploration of marketing and communication trends in the US and Japan.
Japan’s “User-Friendly” E-Commerce Platforms and Why They’re Preferred
Introducing the Japanese e-commerce platforms often chosen over the global ones and why.
How Companies Can take advantage of Note, the Japanese Blogging Platform
About note - the popular, content-focused Japanese blog platform that’s being used by brands in Japan.
Why Followers Matter Less Now
Followers don’t mean as much as they used to. Here’s why and what brands should focus on instead.
The Popular Japanese Blogging Platforms You Should Know
The most popular blogging platforms in Japan are not widely known overseas. Here are a few of the main ones to know.
Why Translating English Content to Japanese Isn't Enough
Japanese is necessary when trying to get Japanese customers, but differences in the writing and context make simply translating content insufficient.
DTC Brands in Japan are Finding Success Using LINE Ads
LINE is one of the major players in DTC brand marketing in Japan. How should brands look at and utilize LINE? We take a look at that here.
Japanese Media Consumption Trends and Behavior in 2021
An in-depth look at how people in Japan are consuming media in 2021 – the channels their attention is in, the networks and streaming platforms they’re using, and more.
Instagenic vs. Connection on Instagram in Japan
Changes in consumer behaviors on Instagram in Japan means brands need to go from an “Instagenic” approach to a more connection-focused one.
How Commercial Properties Do Instagram
How commercial properties, like shopping malls, from the US and Japan run their Instagram accounts.
Coffee, Cafes and Marketing in Japan
A look at the current relationship Japanese consumers have with coffee, as well as marketing case studies on a few popular coffee and cafe businesses in Japan.
TikTok’s Role in Today’s Marketing Strategies
TikTok ‘s overwhelming ability to gain recognition gives it an important role in today’s marketing strategies.
Japanese Media Consumption Trends and Behavior in 2020
An in-depth look at how people in Japan are currently consuming media – the channels their attention is in, the networks they’re using, where they shop and more
Implementing a Modern Full Funnel Marketing Strategy
What full-funnel marketing looks like in 2019, why both online and offline businesses need to do it, and case studies of its implementation.
The Importance of Brand Purpose in Customer Loyalty
With consumers having access to more information and more choices than ever, they often consider how a company impacts society before purchasing.
Content and the Japanese Consumer Survey 2019
The current relationship between digital content and the Japanese consumer in 2019 - Differences with other markets and the actions they take.
How Burger King Leveraged Influencers for Free
Influencers began talking about Burger King without getting paid. Here’s what Burger King did.
Japanese Media Consumption Trends and Behavior 2019
The current media consumption trends of the Japanese consumers in 2019.
Important Customer Service Trends that Businesses Need to Address
How businesses can provide customer service to today’s consumers according to their wants and behaviors..
Voicy and Podcasting in Japan
We look at podcasting in Japan and up and coming app Voicy as the audio media space grows.
Getting Instagram Followers and the Most Overlooked Factor
There’s one major factor in growing an Instagram following that often goes overlooked.