This step-by-step guide explains how to open a Google Ads account and give your agency access.

Why does Japan focus so much on seasons? We explore the impact of seasons on Japanese consumers and why brands must consider this part of the culture.

Introducing the Japanese e-commerce platforms often chosen over the global ones and why.

About note - the popular, content-focused Japanese blog platform that’s being used by brands in Japan.

Followers don’t mean as much as they used to. Here’s why and what brands should focus on instead.

The most popular blogging platforms in Japan are not widely known overseas. Here are a few of the main ones to know.

Japanese is necessary when trying to get Japanese customers, but differences in the writing and context make simply translating content insufficient.

LINE is one of the major players in DTC brand marketing in Japan. How should brands look at and utilize LINE? We take a look at that here.

An in-depth look at how people in Japan are consuming media in 2021 – the channels their attention is in, the networks and streaming platforms they’re using, and more.

Changes in consumer behaviors on Instagram in Japan means brands need to go from an “Instagenic” approach to a more connection-focused one.

How commercial properties, like shopping malls, from the US and Japan run their Instagram accounts.

A look at the current relationship Japanese consumers have with coffee, as well as marketing case studies on a few popular coffee and cafe businesses in Japan.

TikTok ‘s overwhelming ability to gain recognition gives it an important role in today’s marketing strategies.

An in-depth look at how people in Japan are currently consuming media – the channels their attention is in, the networks they’re using, where they shop and more

What full-funnel marketing looks like in 2019, why both online and offline businesses need to do it, and case studies of its implementation.

With consumers having access to more information and more choices than ever, they often consider how a company impacts society before purchasing.

The current relationship between digital content and the Japanese consumer in 2019 - Differences with other markets and the actions they take.

Influencers began talking about Burger King without getting paid. Here’s what Burger King did.

The current media consumption trends of the Japanese consumers in 2019.

How businesses can provide customer service to today’s consumers according to their wants and behaviors..