Japanese Media Consumption Trends and Behavior in 2021

Japan Market

Apr 19

We’ve created a new brief: “Media and the Japanese Consumer in 2021”. You can download it for free below.

In it, we take a look at:

How people in Japan are currently consuming media
What they’re doing on their mobile devices
The social networks used most and the trends on them
How the SVOD (streaming video on-demand) market is growing

The information comes from research and studies conducted by independent research firms, Japanese government agencies, and from internal data published by the platforms.

Here’s a glimpse:

People in Japan consumed more media on average than ever before in 2020

Consumer attention in Japan has shifted in the last 5 years in favor of mobile

LINE continues to be the go-to messenger platform in Japan

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