Top in Japan 2021 Round-up
Looking at what’s trending in culture can be an insight to a market and where it’s going. We rounded up some of the top topics, entertainment and social media stars in Japan in 2021.
Top Buzzwords
Here are 5 of the top buzzwords in Japan, in no particular order.
うっせぇわ / Usseewa
Title of a song by teen singer Ado that expresses anger towards society and certain norms.
ジェンダー平等 / gender equality
This reflects the growing movement in Japan pushing for more gender equality.
Z世代 / generation-Z
Taken from the US. There's an increasing focus on today's younger generation in Japan, born in the late 1990s to early 2000s.
人流 / People flow
Referencing the crowds at certain times and places during the Covid-19 pandemic.
黙食 / Silent eating
A term arising from prevention measures against Covid-19, requesting people to do things such as eating, silently.
Top Searches on Google
These are the top 10 searches on Google in Japan in 2021 based on increase in popularity.
Tokyo 2020 Olympics
Shohei Ohtani
Tokyo Revengers
Monster Hunter Rise
Jujutsu Kaisen
Uma Musume Pretty Derby
New Coronavirus vaccine
Nana Komatsu
Natsume Miku
Keigo Oyamada
Top YouTubers
Here are the top YouTubers in Japan based on subscriber growth in 2021.
Junya.じゅんや | +7.83M subs
ジャにのちゃんねる | +2.89M subs
The First Take | +2.35M subs
コムドット | +2.27M subs
Ayase / YOASOBI | +2.15M subs
Ado | +2.04M subs
平成フラミンゴ | +1.70M subs
HikakinTV | +1.48M subs
Diana and Roma JPN | +1.46M subs
Kota Mino Channel | +1.26M subs
Top Instagrammers
Here are the top 10 Instagrammers in Japan in 2021 based on total follower count.
渡辺直美 (Naomi Watanabe | 9.6M followers
YUTA 悠太 | 7.36M followers
𝐑𝐎𝐋𝐀🇯🇵🇧🇩🇷🇺 | 7.21M followers
Tasty Japan | 7.07M followers
i_am_kiko (Kiko Mizuhara) | 6.3M followers
Nissan | 6.03M followers
Tomohisa Yamashita | 4.9M followers
山﨑賢人 (Kento Yamazaki) | 4.73M followers
森咲智美 Tomomi Morisaki| 4.69M followers
佐々木希 (Nozomi Sasaki) | 4.46M followers
Top TikTokers
Here are the top 10 TikTokers in Japan based on total follower count.
Junya.じゅんや | 40.2M followers
バヤシ🥑Bayashi | 16.1M followers
景井 ひな (Kagei Hina) | 10.4M followers
Panna | 10M followers
michaeljackton.official | 9.8Mfollowers
ISSEI/将来有名になる男 | 8M followers
ウエスP(Mr Uekusa/Wes-P) | 7.9M followers
Buzz Magician Shin シン | 7.8M followers
内山さん(Uchiyamasan☀️) | 7.5M followers
ゆーり🍎🐥(21)yuri | 6.9M followers
Top on Netflix
Here are the top 10 movies on Netflix in 2021 based on views.
Nihontouitsu Series
Parasite
Masquerade Hotel
Red Notice
One Piece: Stampede
Stand by Me Doraemon 2
Tenet
A Family
Doraemon: Nobita’s Chronicle of the Moon Exploration
Crayon Shin-chan the Movie: Crash! Rakuga-Kingdom and Almost Four Heroes
Here are the top 10 shows on Netflix in 2021 based on views.
Tokyo Revengers
Jujutsu Kaisen
Crash Landing on You
Vincenzo
My Hero Academia
Squid Game
That Time I Got Reincarnated as a Slime
Nevertheless
The King’s Affection
Hometown Cha-Cha-Cha
Top Musical Artists on Spotify
Here are the top 10 artists in Japan in 2021 based on plays on Spotify.
BTS
YOASOBI
Official HIGE DANdism
HIRAIDAI
back number
TWICE
ARASHI
Yuuri
Kenshi Yonezu
Aimyon