How to measure business outcomes gained through Facebook and Instagram advertising in order to more effectively allocate budgets.

Combining Amazon’s strengths with external platform strengths is the best way to maximize Amazon sales.

TikTok ‘s overwhelming ability to gain recognition gives it an important role in today’s marketing strategies.

Low participation barriers and immersion make TikTok a place where users create ads for businesses.

An in-depth look at how people in Japan are currently consuming media – the channels their attention is in, the networks they’re using, where they shop and more

All about Instagram usage in Japan according to Instagram Day 2019.

A breakdown of Japanese Twitter usage in 2019 - who uses it and what they use it for.

What full-funnel marketing looks like in 2019, why both online and offline businesses need to do it, and case studies of its implementation.

With consumers having access to more information and more choices than ever, they often consider how a company impacts society before purchasing.

The current relationship between digital content and the Japanese consumer in 2019 - Differences with other markets and the actions they take.

These are the Tik Tok ad types coming in 2019 globally based on what’s already been launched in Japan.

Influencers began talking about Burger King without getting paid. Here’s what Burger King did.

The current media consumption trends of the Japanese consumers in 2019.

Here are Japan’s most popular Instagrammers, places and hashtags of 2018.

The emergence of virtual YouTubers as influencers in Japan.

How businesses can provide customer service to today’s consumers according to their wants and behaviors..

We look at podcasting in Japan and up and coming app Voicy as the audio media space grows.

There’s one major factor in growing an Instagram following that often goes overlooked.

Tik Tok, a social music video network like Musical.ly, is growing rapidly in Japan and China - brands should be paying attention.

YouTube usage and advertising size in Japan in 2018