The Ritz-Carlton, Waikiki Beach

Building a Japanese fanbase through localized, on-brand social media content.

Challenge

Increase awareness in Japan of Hawaii’s new luxury resort, The Ritz-Carlton Residences, Waikiki Beach, through Facebook.

Approach

The Ritz-Carlton had opened up their new location in Waikiki, Hawaii. With so many of Hawaii’s tourists coming from Japan, they asked us to help them build a Japanese fanbase on Facebook, and showcase their new resort.

The Ritz-Carlton Residences, Waikiki Beach pool was one focal point for social content to Japanese tourists

The Ritz-Carlton is synonymous with luxurious hospitality, so we implemented a strategy that helped them identify and natively communicate with their Japanese target audiences through Facebook in a way that elevated their brand.

We built out their Japanese Facebook Page with original and localized content, speaking natively to their various audiences, and worked closely with their staff to assist in handling online inquiries and requests from visitors through Messenger.

Chef Keiji Nakazawa of Sushi Sho at the Ritz-Carlton Residences, Waikiki Beach was interviewed by TAMKO for Japanese audiences

Through their Japanese Facebook Page, we enabled The Ritz-Carlton experience to begin before guests arrived and carry on long after they’ve returned home.

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