7 years after its launch, (Client) Yokohama City's official Instagram account, one of the largest in Japan, has now topped 100k followers!
(Translated from Japanese)
Yokohama City operates the official Instagram account "@findyouryokohama_japan" with the desire to directly convey the charm of Yokohama to people both at home and abroad, transcending language and cultural barriers, and to expand connections with Yokohama fans through communication. This account, which has the second highest number of followers among accounts operated by a domestic local government, exceeded 100,000 followers in November, seven years after its launch.
We cherish our gratitude and connections with Yokohama fans who have supported us so far, and together with our fans, we hope to continue to be an attractive account that delivers new discoveries and exciting moments every time you look at Instagram. We appreciate your continued support.
Yokohama City Official Instagram:
https://www.instagram.com/findyouryokohama_japan/
1. Started operation as a social media for overseas. Supported by followers in 44 countries and regions around the world
Started operation in July 2016 as a communication tool for overseas. Posts are selected photos and videos that convey their appeal intuitively without the need for language, and are posted with English text.
Currently, 27% of the 100,000 followers are overseas followers. The top 15 rankings are as follows. 1st place is Indonesia with 5.04%, 2nd place is India with 4.82%, and 3rd place is Brazil with 2.37%. It is widely supported not only in Japan, but also in 44 countries and regions.
Looking at the top 15 in terms of overseas follower ratio, it is notable that many of the countries and regions with the largest number of foreign overnight stays in Yokohama City (those marked with ★ in the figure) are ranked in the top 15.
(Source: Trends in the number of foreign overnight stays in Yokohama City by country and region over the years)
https://www.city.yokohama.lg.jp/kanko-bunka/miryoku/data/chosa_gaiyo.html
2. Daily posts are viewed by a total of approximately 970,000 people in one month
This account, which has 100,000 followers, is a lively place of communication every day. Favorable comments are received from
both within Japan and overseas, such as "What a beautiful sky and sea! It's so wonderful I feel like I'm melting, " "There's no place like this!" and "My favorite place. Minatomirai."
[Responses to posts]
- Viewed by an average of approximately 31,000 people (reach) every day
- Likes and comments from a total of approximately 88,000 people in one month
- Viewed by a total of approximately 970,000 people in one month
3. One post can be viewed 96,000 times. Introducing short videos (Reels) that have a great impact
Unlike photos, short videos (reels) that express the charm of Yokohama through the transition of time and place have become a trend in recent years. The number of videos posted using smartphones, such as time lapses and slideshows made by connecting photos, is also increasing, and this account is actively introducing them.
4. About "@findyouryokohama_japan"
(1) Posting every day, 365 days a year
With a total of over 2,200 posts, the account has been updated every day.
(2) The meaning behind the account name The account name
"@findyouryokohama_japan" was chosen with the hope that every time you look at the account, you will experience a new side of Yokohama and an exciting moment, and discover your own special Yokohama.
(3) An account created together with Yokohama fans
From photos and videos posted by Instagram users around the world with the hashtag #myyokohama, we select and post (repost) works that capture the charm of the city from the individual perspectives of Yokohama fans. With
over 336,000 posts under #myyokohama, the account is growing day by day as an account created together with Yokohama fans.
Yokohama City Official Instagram:
https://www.instagram.com/findyouryokohama_japan/
