Followers don’t mean as much as they used to. Here’s why and what brands should focus on instead.

Japan is one of Twittter's biggest markets. To understand why it continues to be a largely used platform in the country, we take a look at Japanese culture and the platform itself.

A breakdown of Japanese Twitter usage in 2019 - who uses it and what they use it for.

Influencers began talking about Burger King without getting paid. Here’s what Burger King did.

How Disney and Star Wars promotes on Twitter by leveraging their accounts and creating conversations.

A look at some of the Google searches, social media accounts and hashtags that dominated Japanese social media in 2017.

An overview of what Japanese consumers do and pay attention to in 2017.