Changes in consumer behaviors on Instagram in Japan means brands need to go from an “Instagenic” approach to a more connection-focused one.

How commercial properties, like shopping malls, from the US and Japan run their Instagram accounts.

A look at the current relationship Japanese consumers have with coffee, as well as marketing case studies on a few popular coffee and cafe businesses in Japan.

What full-funnel marketing looks like in 2019, why both online and offline businesses need to do it, and case studies of its implementation.