About note - the popular, content-focused Japanese blog platform that’s being used by brands in Japan.

The most popular blogging platforms in Japan are not widely known overseas. Here are a few of the main ones to know.

Japanese is necessary when trying to get Japanese customers, but differences in the writing and context make simply translating content insufficient.

LINE is one of the major players in DTC brand marketing in Japan. How should brands look at and utilize LINE? We take a look at that here.

TikTok ‘s overwhelming ability to gain recognition gives it an important role in today’s marketing strategies.

Low participation barriers and immersion make TikTok a place where users create ads for businesses.

We look at podcasting in Japan and up and coming app Voicy as the audio media space grows.