Followers don’t mean as much as they used to. Here’s why and what brands should focus on instead.

Changes in consumer behaviors on Instagram in Japan means brands need to go from an “Instagenic” approach to a more connection-focused one.

How commercial properties, like shopping malls, from the US and Japan run their Instagram accounts.

All about Instagram usage in Japan according to the social network’s House of Instagram 2020.

As social networks increase their in-app e-commerce capabilities, social commerce is becoming more mainstream. Here’s how brands should approach social media to increase sales.

How to measure business outcomes gained through Facebook and Instagram advertising in order to more effectively allocate budgets.

All about Instagram usage in Japan according to Instagram Day 2019.

Here are Japan’s most popular Instagrammers, places and hashtags of 2018.

There’s one major factor in growing an Instagram following that often goes overlooked.

A look at some of the Google searches, social media accounts and hashtags that dominated Japanese social media in 2017.

An overview of what Japanese consumers do and pay attention to in 2017.