Followers don’t mean as much as they used to. Here’s why and what brands should focus on instead.

As social networks increase their in-app e-commerce capabilities, social commerce is becoming more mainstream. Here’s how brands should approach social media to increase sales.

How to measure business outcomes gained through Facebook and Instagram advertising in order to more effectively allocate budgets.

Facebook’s News Feed changes and what marketers need to do for it in 2018

An overview of what Japanese consumers do and pay attention to in 2017.