INSIGHTS
An exploration of localization and marketing.
Japan’s “User-Friendly” E-Commerce Platforms and Why They’re Preferred
Introducing the Japanese e-commerce platforms often chosen over the global ones and why.
Ship to Japan from Overseas vs. Fulfill E-Commerce Orders Domestically
Should international brands ship from overseas or from within Japan? Our Japanese consumer survey gives some insight.
Creating Brand Value for Social Commerce
As social networks increase their in-app e-commerce capabilities, social commerce is becoming more mainstream. Here’s how brands should approach social media to increase sales.
Creating Brand Value in the Direct-To-Consumer Era
Decreased barriers to entry in communication and e-commerce have increased hurdles for brands to differentiate and stand out. This is how they should consider creating value.