INSIGHTS

An exploration of localization and marketing.

Barrett Ishida 5/9/24 Barrett Ishida 5/9/24

Japan’s “User-Friendly” E-Commerce Platforms and Why They’re Preferred

Introducing the Japanese e-commerce platforms often chosen over the global ones and why.

Barrett Ishida 12/2/22 Barrett Ishida 12/2/22

Ship to Japan from Overseas vs. Fulfill E-Commerce Orders Domestically

Should international brands ship from overseas or from within Japan? Our Japanese consumer survey gives some insight.

Kaho Sato 10/28/21 Kaho Sato 10/28/21

DTC Brands in Japan are Finding Success Using LINE Ads

LINE is one of the major players in DTC brand marketing in Japan. How should brands look at and utilize LINE? We take a look at that here.

Barrett Ishida 8/11/20 Barrett Ishida 8/11/20

Creating Brand Value for Social Commerce

As social networks increase their in-app e-commerce capabilities, social commerce is becoming more mainstream. Here’s how brands should approach social media to increase sales.

Barrett Ishida 6/24/20 Barrett Ishida 6/24/20

Creating Brand Value in the Direct-To-Consumer Era

Decreased barriers to entry in communication and e-commerce have increased hurdles for brands to differentiate and stand out. This is how they should consider creating value.