A showcase of company blogs that creatively highlight travel destinations tailored to appeal to Japanese tourists.

The most popular blogging platforms in Japan are not widely known overseas. Here are a few of the main ones to know.

Japanese is necessary when trying to get Japanese customers, but differences in the writing and context make simply translating content insufficient.

With consumers having access to more information and more choices than ever, they often consider how a company impacts society before purchasing.

The current relationship between digital content and the Japanese consumer in 2019 - Differences with other markets and the actions they take.

Will Smith has gone all in on social media recently, a decision that more and more celebrities will make. There's a big reason why.