Wang De Chuan
Introducing a storied tea brand to Japanese for their new Tokyo shop
CHALLENGE
Boost awareness and interest on social media to support a storied tea brand’s successful launch of its first shop in Japan.
SOLUTION
Wang De Chuan is a storied tea brand with a history that dates back to 1862. With over a century of craftsmanship, a passion for tea, and deep experience in the tea business, the Taiwan-based brand introduces Chinese tea culture in a modern way, and opened a location in Tokyo.
To grow brand awareness and interest in Japan, they chose Instagram and Twitter (X) for their localized marketing communications.
We planned and managed these social media accounts, not only showcasing their products and drinks but also educating the audience on tea culture, Taiwanese traditions, and techniques in a way that resonated with Japanese consumers.
To create a sense of relevance and connection, we conducted photoshoots at Wang De Chuan’s Tokyo location, complementing their global content and enhancing their marketing communications with professional Japanese copywriting.
王德傳から、ちょっぴり早いクリスマスプレゼント🎄🎁
— 王德傳/ワンダーチュアン＿コレド室町テラス 誠品生活日本橋店 (@wangdechuan_jp) November 25, 2020
3名様に王德傳の人気商品「台湾ウーロン茶Mini缶」をお贈りしたいと思います♪@wangdechuan_jpをフォロー＆この投稿RT、リプライ欄で「好きな台湾茶の種類」を教えてください！
詳細は画像をご覧ください。12/6 (日)までです！ pic.twitter.com/u93QfQqRHa
RESULTS
Within the first 6 months of launching their Japanese social media accounts, an active community was built. The accounts gained over 14,000 engagements and maintained an organic engagement rate of more than 2x the average in Japan.
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