We Localize brands in Japan.
Native-level Japanese social media marketing services.
Communicate with us in English.
We’ve helped some amazing clients in Japan:
What we do
We’ve been working with clients of all sizes for more than 30 years in Japan. We take our native understanding of the consumer market and apply our creative and media capabilities to help you succeed.
With us, you’re able to minimize risk and maximize outcomes by utilizing a team of native specialists who can empathize with your target audience.
Why us
✔︎ Our approach is native-level Japanese.
We know translated text and foreign social media approaches aren’t what’s best for your brand, so we take an approach designed by Japanese for Japanese.
✔︎ More than 30 years of experience in Japan.
Our history in Japan goes back more than 3 decades. We are part of the TAM Group, a privately-held Japanese agency collective with more than 150 team members.
✔︎ We use Japan market insights.
The TAM Group has worked with prominent Japanese clients like Shiseido, Asics, Panasonic and more in the digital space, and we utilize the insights we’ve gained.
✔︎ Communicate with us 100% in English.
We’re multi-national. Your point-of-contact and project manager will be an English speaker who can work with the native Japanese team.
Content
Localization
We adapt and localize content for Japanese social media and blog platforms.
ー
✓ Instagram, X, Facebook, etc.
✓ Single posts, Carousels, Reels, Stories, etc.
Solutions
Community Management
We provide operational services in Japanese, and help grow local UGC and reviews.
ー
✓ Comment/inquiry moderation
✓ UGC (user-generated content) search, contracting and management
Ads
& Influencers
We design promotional campaigns, manage ads, and work with local influencers.
ー
✓ Ads on Facebook/Instagram, X, TikTok, Google, etc.
✓ Influencer marketing and collaboration management
What we’ve done
Aircalin, an airline with flights to tropical destination New Caledonia, worked with us to improve their Japanese social media marketing by localized account management, campaigns and ad operations.
Created and localized Facebook and Instagram content for Japan
Provided Japanese community management
Designed and ran ad campaigns - our messenger campaign decreased CPA (cost per acquisition) by -57%
Why you need this
87th
ー
Japan’s falling English proficiency ranking in the world
- EF EPI English Proficiency Index
55.1%
ー
The growing share of media consumption that’s digital in Japan
- Hakuhodo DY Media Partners
3x
ー
The likelihood that Japanese consumers seek shopping information on Instagram vs. the global average
43%
ー
The percentage of Japanese consumers saying they hate bad content and copywriting from brands
- Adobe
Team lead
Barrett Ishida
After launching his career at a startup in Silicon Valley, Barrett moved to Japan. There, he’s gained more than 8 years of experience consulting global and Japanese brands on how to optimize their communications and effectively do their marketing.
A digital communicator and creator at heart, he leads his multi-national team in helping businesses localize and optimize their digital communications so that they can grow their brands and achieve their business goals.
What happens
1. You get in touch
Reach out to us through the form below and we’ll be in touch.
2. Discovery
After filling out our client introduction survey, we’ll hear about your needs in a call.
3. Preparation
From there, we’ll agree on which of our services we will provide.
4. Launch
After everything’s settled, we’ll launch and you’ll be on your way!
Your benefits
→ Increased peace of mind in Japan
Native capabilities that help ensure your business is communicating properly in Japan, saving it from cultural blunders.
→ Japanese & American specialist team
An American who understands your English and a native Japanese team who understands your customers.
→ Localization & alignment of your brand
A “translation” of your brand so that it’s better understood and more appealing to Japanese consumers.
FAQ
-
Yes, we do! We’ve successfully worked with international agencies as their partner for Japan and helped them assist their clients.
-
We work with agencies and consumer-facing entities that know what they’re looking for and that have prepared for or already began targeting Japanese consumers.
This includes consumer brands, hospitality and tourism companies, schools, government agencies, solopreneurs and more.
-
Our team is based in Hawaii and Japan.
The TAM Group has independently operating offices in Osaka, Tokyo, Singapore, Taipei, Amsterdam, London, and Hawaii, USA.
-
We do communication design, content creation and localization, websites, social media management, ad campaigns, influencer marketing, and UGC farming.
We can also do social media marketing in English as well.
GET IN TOUCH
We do not share information with third parties. Information submitted through this form is subject to our Privacy Policy.