INSIGHTS
Our insights on the advertising, marketing and cultural trends in Japan.
Why Even Big Brands Struggle to Localize in Japan – What You Can Learn
Even iconic brands like IKEA, Zara, and Shein have learned the hard way in Japan. Learning about these 5 common localization challenges can help you prepare your own business.
Japan’s “User-Friendly” E-Commerce Platforms and Why They’re Preferred
Introducing the Japanese e-commerce platforms often chosen over the global ones and why.
Why Translating English Content to Japanese Isn't Enough
Japanese is necessary when trying to get Japanese customers, but differences in the writing and context make simply translating content insufficient.