INSIGHTS
An exploration of localization and marketing.
DTC Brands in Japan are Finding Success Using LINE Ads
LINE is one of the major players in DTC brand marketing in Japan. How should brands look at and utilize LINE? We take a look at that here.
2017: Japan's Year in Review
A look at some of the Google searches, social media accounts and hashtags that dominated Japanese social media in 2017.
Where Japanese Consumer Attention Is in 2017
An overview of what Japanese consumers do and pay attention to in 2017.