INSIGHTS
An exploration of localization and marketing.
Japanese Media Consumption Trends and Behavior 2019
The current media consumption trends of the Japanese consumers in 2019.
Japan Instagram Highlights in 2018
Here are Japan’s most popular Instagrammers, places and hashtags of 2018.
Japan's Virtual YouTube Influencers
The emergence of virtual YouTubers as influencers in Japan.
Voicy and Podcasting in Japan
We look at podcasting in Japan and up and coming app Voicy as the audio media space grows.
Tik Tok: The Social Video Network Booming in Japan and China
Tik Tok, a social music video network like Musical.ly, is growing rapidly in Japan and China - brands should be paying attention.
2017: Japan's Year in Review
A look at some of the Google searches, social media accounts and hashtags that dominated Japanese social media in 2017.
What Influences Japanese in Their Travels
A few things to keep in mind when thinking about marketing to Japanese tourists.
Where Japanese Consumer Attention Is in 2017
An overview of what Japanese consumers do and pay attention to in 2017.