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Make it stand out User-generated content for snaq.me on Twitter https://tamkox.com/insights/japanese-media-consumption-trends-and-behavior-in-2021 monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1618825240448-GVXCO3HBYPQJFFUD8LOK/TAMKO-JP-media-consumption-2020.png Insights - Japanese Media Consumption Trends and Behavior in 2021 People in Japan consumed more media on average than ever before in 2020 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1618825293584-WD1NRJD39751NA6Q2LRR/TAMKO-JP-attention-shift-2020.png Insights - Japanese Media Consumption Trends and Behavior in 2021 Consumer attention in Japan has shifted in the last 5 years in favor of mobile https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1618825359340-XNKH7TCNBM00CYFO2D1Y/TAMKO-JP-LINE-2020.png Insights - Japanese Media Consumption Trends and Behavior in 2021 LINE continues to be the go-to messenger platform in Japan https://tamkox.com/insights/instagenic-vs-connection-on-instagram-in-japan monthly 0.5 2020-12-17 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1608194998154-XS7V0KC5FGBFDER12MT2/TAMKO-instagram-vs-twitter-desire-jp.jpg Insights - Instagenic vs. Connection on Instagram in Japan Desire of female users in their 20s and 30s in Japan when using Instagram and Twitter - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1608198207260-15BPA5ACJAVOJLZUK5N2/TAMKO-instagenic-to-connection-main-preview.jpg Insights - Instagenic vs. Connection on Instagram in Japan https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1608198206663-N3Y7LLJZOXAJMSAYCY2W/TAMKO-instagenic-to-connection-preview-01.jpg Insights - Instagenic vs. Connection on Instagram in Japan https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1608198207938-0C5NFBS57FLPUO25YX7H/TAMKO-instagenic-to-connection-preview-02.jpg Insights - Instagenic vs. Connection on Instagram in Japan https://tamkox.com/insights/commercial-properties-instagram monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1605801818403-UNC3IJLGKGNZ7IZ1RRCN/wp-title.png Insights - How Commercial Properties Do Instagram https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1605801821664-7SA7MDDNRRSVKKGDX5SK/wp-blur1.jpg Insights - How Commercial Properties Do Instagram https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1605801821455-IRKW3XQK6SGOH5SJJEXY/wp-blur2.jpg Insights - How Commercial Properties Do Instagram https://tamkox.com/insights/instagram-in-japan-in-2020 monthly 0.5 2020-11-26 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1606406499838-ZBXPJC9A0DNB0I531BBF/EnuifmvVkAAkLcZ.jpg Insights - Instagram in Japan in 2020 Instagram’s global user announcement https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1606407675699-Q2U1MP6E2OWGXG6FF8I1/EnuMi0TVgAIPoGw.jpeg Insights - Instagram in Japan in 2020 Instagram users in Japan have a high rate of searching via hashtags https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1606408136481-0IO1MRHUBL3J66HQAE35/EnuNynxVEAMVxfd.jpeg Insights - Instagram in Japan in 2020 Instagram users in Japan have a high rate of seeking shopping information https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1606408683831-NDERSQPGMOMTRQVF8R8P/EnuM4gSVgAE9iut.jpeg Insights - Instagram in Japan in 2020 Maintaining organic posts is important to provide further information https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1606409780043-XL5I03IC3Q5NDFNA2R9E/EnuR71PVEAIr3PZ.jpeg Insights - Instagram in Japan in 2020 Instagram’s account QR code https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1606409821074-B0B9I62LHTVRLJPNKYT5/EnuSIUYUwAAnkZP.jpeg Insights - Instagram in Japan in 2020 Instagram’s event tagging https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1606409908383-JRPLPTNHXJHWHZZA7HFY/EnuSSyhVEAIuay_.jpeg Insights - Instagram in Japan in 2020 Instagram’s seasonal topics https://tamkox.com/insights/why-twitter-resonates-with-japanese-consumers monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602784823507-IVWQ7OO5DQH40RX7V9TA/TAMKO-twitter-japan-monoethnic.jpg Insights - Why Twitter Resonates With Japanese Consumers Japan is considered a monoethnic country - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602784892675-9F56AQN5NJIL86457WZK/TAMKO-japan-twitter-characteristics.jpg Insights - Why Twitter Resonates With Japanese Consumers Japanese consumers need fast information transmission due to factors such as natural disasters - TAMKO https://tamkox.com/insights/coffee-cafes-and-marketing-in-japan monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1599235402528-H5HFA933UXTZ08IPV26Z/TAMKO-japan-coffee-spend.jpg Insights - Coffee, Cafes and Marketing in Japan Annual spend on coffee by Japanese consumers has been increasing. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1599236818162-H0MXF0JOB02WUN16LJF7/TAMKO-cafe-instagram-analysis-lightupcoffee.jpg Insights - Coffee, Cafes and Marketing in Japan A look at an Instagram post by a coffee shop in Tokyo, Japan https://tamkox.com/insights/creating-brand-value-for-social-commerce monthly 0.5 2022-01-11 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1594964408377-2Y1FCRG4IIPS0CN3HZEO/tamko-social-purchase-flow.jpg Insights - Creating Brand Value for Social Commerce Purchase flow from social networks - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1595922706627-SE14I4SEDTEW3LGFF2PX/tamko-depth-vs-width.jpg Insights - Creating Brand Value for Social Commerce Social media goals: Width vs Depth of relationships https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1592402588551-YN4IBG401079VU7ESJO8/tamko-platform-vs-investment.jpg Insights - Creating Brand Value for Social Commerce Social network lifecycle vs required investment from brands in order to create value - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1596783509941-YMHLXC1OU7Z29QLH67JG/tamko-jcrew-surprise.jpg Insights - Creating Brand Value for Social Commerce J. Crew surprises fans with a thank you and free gift. https://tamkox.com/insights/creating-brand-value-in-the-direct-to-consumer-era monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1592400869081-AVHEVSTOR1ZIW4ID21K9/tamko-typical-brand-funnel.jpg Insights - Creating Brand Value in the Direct-To-Consumer Era Typical marketing funnel that brands use - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1592500233081-FHERQ1R6P56YUJE6Q112/tamko-modern-funnel-cycle.jpg Insights - Creating Brand Value in the Direct-To-Consumer Era Modern brand operating in multiple areas - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1592559255911-3LGY4J64GJO78N4V93IY/tamko-olvs.jpg Insights - Creating Brand Value in the Direct-To-Consumer Era Customer journey comparison between different post-purchase experiences provided by brands - TAMKO https://tamkox.com/insights/japanese-consumers-during-covid-19 monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590474751927-S1FQGGAQ5TSS6L5QSZ64/TAMKO-covid-19-japan-consumer-popular-items.jpg Insights - Japanese Consumers During COVID-19 Most popular items for Japanese consumers to purchase during COVID-19 / Coronavirus -TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590170654805-4L0NJYJYJDQ0Z5JYJKUY/TAMKO-covid-19-japan-socialmedia-usage-change.jpg Insights - Japanese Consumers During COVID-19 Japanese consumer social media frequency change due to COVID-19 / Coronavirus - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590170741571-9WCTYJQSEGKLNIOUQVHI/TAMKO-covid-19-japan-socialnetwork-usage-increase.jpg Insights - Japanese Consumers During COVID-19 Which social network Japanese consumer are using more due to COVID-19 / Coronavirus - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590170784436-F86RKR5STTKCQVNCJ4IJ/TAMKO-covid-19-japan-socialnetwork-usage-increase-most.jpg Insights - Japanese Consumers During COVID-19 The social network Japanese consumers’ increased use of the most due to COVID-19 / Coronavirus - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590465831992-6VAD6TJ5AZ7W8XKFJ7NF/TAMKO-covid-japan-socialmedia-usage-reason.jpg Insights - Japanese Consumers During COVID-19 Purpose for Japanese consumers to increase usage in social networks during COVID-19 / Coronavirus - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590170962389-Q2JQO41P364JFLRVVXDZ/TAMKO-covid-19-japan-socialnetwork-content-type.jpg Insights - Japanese Consumers During COVID-19 Type of content Japanese consumers see more of on social media due to increased frequency of use due to COVID-19 / Coronavirus - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590463866264-EB9ESL26VRBKB29UFJ6W/TAMKO-covid-19-japan-user-action-to-brands.jpg Insights - Japanese Consumers During COVID-19 Actions that Japanese consumers have taken on social media during COVID-19 / Coronavirus - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590464095780-BE87RQCN2MKU72JKSBEZ/TAMKO-covid-19-japan-feeling-towards-ads.jpg Insights - Japanese Consumers During COVID-19 How Japanese consumers feel about brands advertising during COVID-19 / Coronavirus - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590464536510-T47ZBSVMUJ73V6Z24TNN/TAMKO-covid-19-brand-behavior.jpg Insights - Japanese Consumers During COVID-19 Japanese consumer feelings regarding brand behavior during COVID-19 / Coronavirus - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590744010098-N88N0HASWGY7CKTU9T78/TAMKO-covid-japan-remote-work-feeling.jpg Insights - Japanese Consumers During COVID-19 The majority of Japanese who were able to work remotely during COVID-19 would like to continue being able to do so - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590744076984-2PI0UU6U50KJ2HMR0G12/TAMKO-covid-japan-remote-work-efficiency.jpg Insights - Japanese Consumers During COVID-19 Most Japanese who were able to work remotely during COVID-19 felt that their work efficiency decreased - TAMKO https://tamkox.com/insights/how-to-measure-the-effectiveness-of-facebook-and-instagram-ads monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590054635230-PXUU1K1BC4TM6IR9AXVB/tamko-quantifying-facebook-instagram-ads-customer-pyramid.jpg Insights - How to Measure the Effectiveness of Facebook and Instagram Ads Customer pyramid - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590057823193-YVAWLTWM0LZPI3NQC8YU/tamko-quantifying-facebook-instagram-ads-customer-pyramid-roas.jpg Insights - How to Measure the Effectiveness of Facebook and Instagram Ads Measuring the ROAS of ad campaigns more accurately - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590050079422-CLH8X0XLL9QEZFGDY81S/tamko-quantifying-facebook-instagram-ads-lastclick.jpg Insights - How to Measure the Effectiveness of Facebook and Instagram Ads Last-click attribution doesn’t provide a full picture on your ad performance - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590049904021-UP8WX4XUZKP4NWAU57RP/tamko-quantifying-facebook-instagram-ads-multitouch-attribution.jpg Insights - How to Measure the Effectiveness of Facebook and Instagram Ads The Multi-touch attribution model more accurately measures ad effectiveness - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1590050207715-ZN8OF55ILXLRZLSUQ8PB/tamko-quantifying-facebook-instagram-ads-searchlift.jpg Insights - How to Measure the Effectiveness of Facebook and Instagram Ads Search lift surveys help clarify your Facebook ad performance’s impact on other channels - TAMKO https://tamkox.com/insights/maximizing-amazon-sales-by-coordinating-amazon-ads-with-social-media monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1589466295059-UI52GLDGKBPKSUU9BKRV/TAMKO-amazon-ads-no-branding.GIF Insights - Maximizing Amazon Sales by Coordinating Amazon Ads with Social Media The Amazon search results feed doesn’t cater to branding by individual retailers https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1589462491091-52CCAC6QSVHNCC31OUCE/TAMKO-amazon-ads-funnel.png Insights - Maximizing Amazon Sales by Coordinating Amazon Ads with Social Media Amazon purchase funnel according to TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1589467411977-4GS7SOF9P791F8FGXDDX/insightsdashboard._CB1547501728_.png Insights - Maximizing Amazon Sales by Coordinating Amazon Ads with Social Media Amazon Store Insights dashboard from Amazon https://tamkox.com/insights/tiktoks-role-in-todays-marketing-strategies monthly 0.5 2020-11-20 https://tamkox.com/insights/tiktoks-unique-strength-consumer-generated-ads monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1587529509362-WX4FJQ2DQCQS6TCSBJ34/koumiku-note-tikitok-china.jpg Insights - TikTok’s Unique Strength? Consumer-Generated Ads A screenshot from Koumiku of TikTok in China https://tamkox.com/insights/japanese-media-consumption-trends-and-behavior-in-2020 monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586933631292-5BY2CUHL17WQ8CKK0ED2/WP-attention-breakdown.png Insights - Japanese Media Consumption Trends and Behavior in 2020 Attention in the mobile phone has grown +3% from the year before. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586933663050-B1RCFFEA1GV4X14BVHE7/WP-attention-breakdown-age-gender.png Insights - Japanese Media Consumption Trends and Behavior in 2020 15-19 year old females consume the most mobile media. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586933711217-0MC36YMO1AQZ7J7U7686/WP-mobile-overuse-2019.png Insights - Japanese Media Consumption Trends and Behavior in 2020 Compared to other countries, Japanese consumers don’t feel that they overuse their mobile devices. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586933758215-X8NSFVXMA0OLD98Q6YH0/WP-JHS-HS-usage-2016vs2019.png Insights - Japanese Media Consumption Trends and Behavior in 2020 When looking at the younger generation, slight shifts in channel usage can be seen. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586933782503-XBZJMDDX6PVG6E4N17YU/WP-SVOD.png Insights - Japanese Media Consumption Trends and Behavior in 2020 The SVOD market is rapidly growing in Japan, with Amazon Prime Video having the biggest marketshare. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586933804351-XU3168TC8F9SKO3NKOTH/WP-EC-2019.jpg Insights - Japanese Media Consumption Trends and Behavior in 2020 Amazon is the biggest e-commerce site in Japan with Rakuten right behind. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586933869093-8M4JX11BBTWLA572N431/WP-payments-breakdown.png Insights - Japanese Media Consumption Trends and Behavior in 2020 Cash is still the payment of choice, but alternative payments are slowly increasing. https://tamkox.com/insights/instagram-in-japan-in-2019 monthly 0.5 2020-11-26 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586932420640-08XMBXXCZCDCZIC4YEE9/IGDay2019-03-1024x683.jpg Insights - Instagram in Japan in 2019 Instagram’s VP of Product, Vishal Shah, on Instagram’s mission. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586932502009-DXN17F19XWC7YF0D9EBY/IGDay2019-05.jpg Insights - Instagram in Japan in 2019 Instagram’s monthly active Japan user growth chart. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586932539902-NHUY82DLJ8SO3IJJ8PIG/IGDay2019-12.jpg Insights - Instagram in Japan in 2019 Media contact for males (L) and females (R) in their 10s-30s in Japan: Mobile vs TV https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586932584398-GL1H4XROO9ESG6DX7IAU/IGDay2019-11.jpg Insights - Instagram in Japan in 2019 Monthly Instagram usage in Japan for people between ages 18-29. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586932630923-V9S8D0MAMASEE3XQS9AG/IGDay2019-08.jpg Insights - Instagram in Japan in 2019 One-day Instagram usage for 18-29 year olds in Japan. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586932676628-MNRQNMGLZWPFC79D5QZI/IGDay2019-06.jpg Insights - Instagram in Japan in 2019 83% of users in Japan “took action in the moment” https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586932724651-QSW1EVM7QB8OAO53T97J/IGDay2019-07.jpg Insights - Instagram in Japan in 2019 Instagram is widely thought of as a place of discovery, information and inspiration. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586932766471-AIT348U6MZ0BF74A4XH9/IGday-yukos-wide.jpg Insights - Instagram in Japan in 2019 Japanese Instagram influencer Yukos. https://tamkox.com/insights/japanese-twitter-usage-in-2019 monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586927502328-1CGQNDX5QYVSEX00C8L2/TAMKO-twitterJP-2019-acct-have-vs-dont.jpg Insights - Japanese Twitter Usage in 2019 61.1% of Japanese use Twitter, with a deeper user penetration in younger age demographics https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586927543050-PQXZ2GBN0DPK5KECXDVA/TAMKO-twitterJP-2019-acct-have-vs-dont-male-vs-female.jpg Insights - Japanese Twitter Usage in 2019 Females make up a larger percentage of Japanese users under 40, but males make up the majority of users in those over 40. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586927572362-25MMUDDLGZGU2C8H419N/TAMKO-twitterJP-2019-number-of-accts.jpg Insights - Japanese Twitter Usage in 2019 While most have 1, many Japanese Twitter users have 2 or more accounts. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586927622750-OI4O3VIJ3TPDZ0D5E854/TAMKO-twitterJP-2019-main-acct-type.jpg Insights - Japanese Twitter Usage in 2019 Most Japanese Twitter users’ main accounts are for interactions with their acquaintances. 13.1% don’t tweet (Lurker), however. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586927651944-U4V31VCX9MUFK6EJA4LJ/TAMKO-twitterJP-2019-main-acct-type-age-male.jpg Insights - Japanese Twitter Usage in 2019 Utilizing Twitter for socializing with acquaintances gradually decreases with age in Japanese males, shifting towards information-gathering and other purposes. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586927700909-N07W9RIMYFKKDXPGM0N7/TAMKO-twitterJP-2019-main-acct-type-age-female.jpg Insights - Japanese Twitter Usage in 2019 Utilizing Twitter for socializing with acquaintances gradually decreases with age in Japanese females as well, shifting towards information-gathering and other purposes. https://tamkox.com/insights/implementing-a-modern-full-funnel-marketing-strategy monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586924704130-BCAL0XJT355XMN4H6OI2/TAMKO-touchpoints.png Insights - Implementing a Modern Full Funnel Marketing Strategy Media “touchpoints” where people typically consume information now. (Simplified Japan example) https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586925975501-5IH9UKLDZY7WIIJEVC1X/TAMKO-fiullfunnel.png Insights - Implementing a Modern Full Funnel Marketing Strategy The general marketing funnel https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586926424102-RF9WN2HCUBNTCAG01TRS/TAMKO-fullfunnel-marketing-data.png Insights - Implementing a Modern Full Funnel Marketing Strategy Data is used to help businesses optimize communications to consumers and steal customers from competitors. Click image to enlarge https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586926523191-8DGUWIUOU31PXKP0PUYH/image-asset.png Insights - Implementing a Modern Full Funnel Marketing Strategy The impact of full-funnel implementation on ROAS https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586926661829-U1WW9TPTB8IOA9CLRQDW/TAMKO-fullfunnel-ROAS-vs-adrecall-lift.png Insights - Implementing a Modern Full Funnel Marketing Strategy More were able to remember the ad as ROAS increased https://tamkox.com/insights/the-importance-of-brand-purpose-in-customer-loyalty monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586922065923-C3AAIEOO6Q2IDGMI1P3Y/tamko-brandpurpose-yelp.jpg Insights - The Importance of Brand Purpose in Customer Loyalty Yelp asking customers if the business still uses plastic bags https://tamkox.com/insights/content-and-the-japanese-consumer-survey-2019 monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586919673051-Y46T13P4D4XESESR1F08/adobe-jp-purchase-channels-03.2019.png Insights - Content and the Japanese Consumer Survey 2019 Purchase channels for Japanese Consumers https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586919762510-2OKRKD1T0C7D9CAN80CX/adobe-jp-brand-website-experience-03.png Insights - Content and the Japanese Consumer Survey 2019 Recent experience with brand websites for Japanese consumers https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586919811373-6IPTO7AAZ9U2XBDN6YVW/adobe-jp-annoying-content-03.2019.png Insights - Content and the Japanese Consumer Survey 2019 Most annoying problems in content from brands, according to Japanese consumers https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586920018621-YYY1N604YAI3BAI5L2GP/adobe-jp-personalized-content-action-03.2019.png Insights - Content and the Japanese Consumer Survey 2019 Actions taken by Japanese consumers as a result of personalized content from brands https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586920122733-HOEL7UKRWMYZ7NIVIORE/adobe-jp-personalized-content-trusted-vs-shared-03.2019.png Insights - Content and the Japanese Consumer Survey 2019 Content that Japanese consumers trust versus content they’re likely to share https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586920161148-OWXGC3HZ3XPSFUWGIRFZ/adobe-jp-SNS-trust-vs-share-03.2019.png Insights - Content and the Japanese Consumer Survey 2019 Social media trust by social network for Japanese consumers https://tamkox.com/insights/tiktok-ads-coming-in-2019 monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586885437091-Z6PH6ECRUIRWDUOEN4ZD/tamko-tiktok-ad-launch-softbank.jpg Insights - Tik Tok Ads Coming in 2019 TikTok Brand Takeover launch screen ad by Softbank https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586885468149-09E7742RRM2FFFPJBJ9D/tamko-tiktok-ad-launch-0tele.jpg Insights - Tik Tok Ads Coming in 2019 TikTok Brand Takeover launch screen ad by 0テレ encouraging post creation https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586885537817-AC9V9HOD1B9AO3QLP53L/tamko-tiktok-ad-nativevideo-gunosy.jpg Insights - Tik Tok Ads Coming in 2019 TikTok in-feed native video ad by Gunosy https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586885562465-W4RD7U4X70TOAATBYXV6/tamko-tiktok-ad-nativevideo-brawlstars.jpg Insights - Tik Tok Ads Coming in 2019 TikTok in-feed native video ad by Brawl Stars https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586885721300-ZZHHJWYIPSK2F9LG381Q/tamko-tiktok-ad-hashtagchallenge-0tele.gif Insights - Tik Tok Ads Coming in 2019 Clicking to the TikTok Hashtag Challenge ad page by 0テレ https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586885834999-O4GL55NXUV1I2RQYOWYD/tt-sg-article-cover-d5ecb60486d7b736848f5bbeb0bf2d53.gif Insights - Tik Tok Ads Coming in 2019 NFL player AR stickers https://tamkox.com/insights/how-burger-king-leveraged-influencers-for-free monthly 0.5 2020-11-20 https://tamkox.com/insights/japanese-media-consumption-trends-and-behavior-2019 monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586884351038-E2QI10DUHGAMQ97XOWKW/TAMKO-media-channels-usage-2018.png Insights - Japanese Media Consumption Trends and Behavior 2019 Attention in mobile devices is now at 34% of the total, up from 3% in 2006. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586884396384-E4BULGFI5Z6RXVHYOF8L/image-asset.png Insights - Japanese Media Consumption Trends and Behavior 2019 People in Japan have a growing amount of contact with media. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586884441564-2SJNZGGZQ9TRLE7SXZXR/JP-SNS-usage-change-from-2017.png Insights - Japanese Media Consumption Trends and Behavior 2019 Changes in social network use between 2017 and 2018. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586884481829-B0J3DWXQJGCG2YYZE4AV/svod-jp-2017.png Insights - Japanese Media Consumption Trends and Behavior 2019 Estimated market share of SVOD services in Japan in 2017 (2018 data not yet available) https://tamkox.com/insights/japan-instagram-highlights-in-2018 monthly 0.5 2020-11-20 https://tamkox.com/insights/japans-virtual-youtube-influencers monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586882357407-O2AE0ISY6Q7K6RMUE2M1/kizunaai-youtube-screenshot.jpg Insights - Japan's Virtual YouTube Influencers A screenshot of virtual YouTuber Kizuna AI’s YouTube channel https://tamkox.com/insights/important-customer-service-trends-that-businesses-need-to-address monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586881730455-C6TGQJVKF50VR8ZMV0KC/customer-service-voice-2015-2017.png Insights - Important Customer Service Trends that Businesses Need to Address The steady decline of voice usage in customer service (US) - Business Insider https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586881756804-UCHXAIJ3O5O42SBIB5WB/10.MaryMeeker_businesscontact-JP.jpg Insights - Important Customer Service Trends that Businesses Need to Address Popularity of Business Contact Channels by Age - Mary Meeker’s Internet Trends 2016 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586881807251-1P4FKWBF2TRSD3QO5HGE/hootsuite-team-assignments.png Insights - Important Customer Service Trends that Businesses Need to Address Screenshot of team management on Hootsuite https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586881846909-VKFFR3V7D3E1H4FWC0SJ/messenger-plugin-screenshot.png Insights - Important Customer Service Trends that Businesses Need to Address Screenshot of Facebook Messenger plugin https://tamkox.com/insights/voicy-and-podcasting-in-japan monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586881216493-CIU5VVRG68AV31OBA87O/voicy-logo.png Insights - Voicy and Podcasting in Japan Logo for Voicy, the short podcast platform in Japan https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586881274273-SOF8HYTSBYLL1ASPB98N/voicy-screenshot-iphone.jpg Insights - Voicy and Podcasting in Japan Voicy app UI https://tamkox.com/insights/getting-instagram-followers-and-the-most-overlooked-factor monthly 0.5 2024-05-09 https://tamkox.com/insights/tik-tok-the-social-video-network-booming-in-japan-and-china monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586879129970-BDAXUTKU4UK17OB40T8Q/tiktok-screens-web.jpg Insights - Tik Tok: The Social Video Network Booming in Japan and China Tik Tok app navigation in Japan in 2018 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586879362881-7XHP9BIUVKBTQNSJ2TG9/tiktok-burgerking-china-campaign-2018.jpg Insights - Tik Tok: The Social Video Network Booming in Japan and China Tik Tokers at Burger King in China (Image: DigitalIng) https://tamkox.com/insights/youtube-in-japan monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586879785503-UZPMKCEOOVK3AAHDIJBF/JP-video-platforms-2017.png Insights - YouTube in Japan Popular free video platforms in Japan (2017) https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586879844920-SRD0FBLNWWZ9NBMSYPEP/JP-youtube-ad-market.png Insights - YouTube in Japan YouTube advertising market in Japan https://tamkox.com/insights/from-consumption-to-connection-facebook-for-marketers-in-2018 monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586877067275-C69QKNEJ5OMD1GW045I8/facebook-f8-2018-newsfeed.png Insights - From Consumption to Connection: Facebook for Marketers in 2018 How the Facebook Newsfeed works - Facebook F8 2018 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586877165307-MJYIC57TIDX7MPHVQ0ZY/facebook-f8-2018-engagement.png Insights - From Consumption to Connection: Facebook for Marketers in 2018 Types of Facebook posts vs average engagement - Facebook F8 2018 https://tamkox.com/insights/why-will-smith-started-vlogging monthly 0.5 2020-11-20 https://tamkox.com/insights/twitter-conversation-marketing-a-star-wars-story monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586864915092-IBKLJP0V9AUYCFI3ZV6K/twitter-starwars-convo.png Insights - Twitter Conversation Marketing: A Star Wars Story - A fan tweets about watching a show where the Star Wars cast met The Muppets. Two days later, their local steakhouse, Niemerg's Steakhouse, engages them to ask what they enjoyed most about it. Then, Star Wars actor Mark Hamill, with 2.53 million followers, jumps in and says that romancing The Muppets character Miss Piggy was his. Miss Piggy uses her own character account with 148k followers to respond to Mark Hamill in her own voice and complain while @ tagging Star Wars. Star Wars responds to Miss Piggy from their account, telling her that she is incorrect. Miss Piggy replies back to Star Wars to pitch a plot idea, and tags Star Wars: The Last Jedi director, Rian Johnson. Star Wars replies to Miss Piggy with a gif taken from a movie scene, rejecting her. Rian Johnson addresses his concerns about the idea to Miss Piggy. https://tamkox.com/insights/audio-voice-is-the-next-search-marketing-space monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586863677796-PJFXXPLFEPHYPRJXQNIE/2018.01-voice-01.jpg Insights - Audio & Voice is the Next Search Marketing Space Audio and voice are the next marketing spaces to prepare for https://tamkox.com/insights/2017-japan-year-in-review monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586860910810-OW3VCH9T95KC8L16G2NH/google.png Insights - 2017: Japan's Year in Review Japan’s 2017 in review - Google https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586860989766-0QRUQDAUNJHP0AUN89SH/facebook.png Insights - 2017: Japan's Year in Review Japan’s 2017 in review - Facebook https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586861056204-EH3H9H9MBDAEJHMRPRWX/instagram.png Insights - 2017: Japan's Year in Review Japan 2017 in review - Instagram https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586861205096-JXW2IOHHCZWKQBGC0N2X/twitter.png Insights - 2017: Japan's Year in Review Japan’s 2017 in review - Twitter https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586861277876-LJT92UD8TBWXBCACCZV6/LINE.png Insights - 2017: Japan's Year in Review Japan’s 2017 in reivew - LINE accounts https://tamkox.com/insights/what-influences-japanese-in-their-travels monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586858526949-DH1HL6BEYUD1VDFJ4POH/jp-travelers-type-en.png Insights - What Influences Japanese in Their Travels 5 types of Japanese travelers https://tamkox.com/insights/where-japanese-attention-is-in-2017 monthly 0.5 2020-11-20 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586849820567-5CG7E9EE8DQHR9906OSG/tamko-japan-consumers-mobile.jpg Insights - Where Japanese Consumer Attention Is in 2017 Japanese consumers are mobile-first in 2017 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586849883390-M9OP2BPVKVA1JH697M5Y/LINE-research-2017-en.png Insights - Where Japanese Consumer Attention Is in 2017 Mobile usage by active internet users in 2017 by LINE https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586849966114-2GKFZ62EH694U48HRJ59/LINE-research-age-2017-en.png Insights - Where Japanese Consumer Attention Is in 2017 Device usage in Japanese consumers broken down by age - LINE https://tamkox.com/insights/category/Japan+Market monthly 0.5 https://tamkox.com/insights/category/Marketing monthly 0.5 https://tamkox.com/insights/tag/voice monthly 0.5 https://tamkox.com/insights/tag/youtube monthly 0.5 https://tamkox.com/insights/tag/localization monthly 0.5 https://tamkox.com/insights/tag/murayama monthly 0.5 https://tamkox.com/insights/tag/hashtags monthly 0.5 https://tamkox.com/insights/tag/japan monthly 0.5 https://tamkox.com/insights/tag/tourism+marketing monthly 0.5 https://tamkox.com/insights/tag/line monthly 0.5 https://tamkox.com/insights/tag/blogs monthly 0.5 https://tamkox.com/insights/tag/branding monthly 0.5 https://tamkox.com/insights/tag/tourism monthly 0.5 https://tamkox.com/insights/tag/instagram monthly 0.5 https://tamkox.com/insights/tag/video monthly 0.5 https://tamkox.com/insights/tag/advertising monthly 0.5 https://tamkox.com/insights/tag/ryohei+tokunaga monthly 0.5 https://tamkox.com/insights/tag/content monthly 0.5 https://tamkox.com/insights/tag/twitter monthly 0.5 https://tamkox.com/insights/tag/search monthly 0.5 https://tamkox.com/insights/tag/campaigns monthly 0.5 https://tamkox.com/insights/tag/tiktok monthly 0.5 https://tamkox.com/insights/tag/ecommerce monthly 0.5 https://tamkox.com/insights/tag/influencers monthly 0.5 https://tamkox.com/insights/tag/audio monthly 0.5 https://tamkox.com/insights/tag/jenny monthly 0.5 https://tamkox.com/insights/tag/content+marketing monthly 0.5 https://tamkox.com/insights/tag/social+media monthly 0.5 https://tamkox.com/insights/tag/guide monthly 0.5 https://tamkox.com/insights/tag/shopping monthly 0.5 https://tamkox.com/insights/tag/website monthly 0.5 https://tamkox.com/insights/tag/barrett monthly 0.5 https://tamkox.com/insights/tag/social+commerce monthly 0.5 https://tamkox.com/insights/tag/live+commerce monthly 0.5 https://tamkox.com/insights/tag/employer+brand monthly 0.5 https://tamkox.com/insights/tag/influencer+marketing monthly 0.5 https://tamkox.com/insights/tag/facebook monthly 0.5 https://tamkox.com/insights/tag/mobile monthly 0.5 https://tamkox.com/insights/tag/google monthly 0.5 https://tamkox.com/insights/tag/kaho monthly 0.5 https://tamkox.com/insights/tag/amazon monthly 0.5 https://tamkox.com/insights/tag/marketing monthly 0.5 https://tamkox.com/insights/tag/ads monthly 0.5 https://tamkox.com/insights/tag/direct+to+consumer monthly 0.5 https://tamkox.com/insights/tag/tik+tok monthly 0.5 https://tamkox.com/insights/tag/culture monthly 0.5 https://tamkox.com/insights/tag/on+demand monthly 0.5 https://tamkox.com/insights/tag/report monthly 0.5 https://tamkox.com/insights/tag/SEM monthly 0.5 https://tamkox.com/insights/tag/SEO monthly 0.5 https://tamkox.com/jp/insights daily 0.75 2026-02-06 https://tamkox.com/jp/insights/japans-user-friendly-e-commerce-platforms-and-why-theyre-preferred monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/b6926d9c-3916-484b-944c-5d1651e65fd0/us-jp-website-length-gelatopique.png TAMKO：インサイト - 日本の簡単開設ECサービスBASEとSTORESを紹介 - Make it stand out ジェラート・ピケの日本サイト（右）の長さは、米国サイト（左）よりも長く、より多くの詳細とコミュニケーション・アングルを含んでいる https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/513af296-3e6a-4761-990a-b57b2cd300e6/japanese-impression-of-international-online-shopping.png TAMKO：インサイト - 日本の簡単開設ECサービスBASEとSTORESを紹介 - Make it stand out 実施した調査では、日本の消費者の大半が、グローバルECサイトでの購入を検討する際、特に配送時間や費用、商品の受け取りに対する信頼感に関して、何らかの不安を感じていることがわかった https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/b0e52088-5721-479a-b25c-8dd2143bf0a0/base-homepage.png TAMKO：インサイト - 日本の簡単開設ECサービスBASEとSTORESを紹介 - Make it stand out BASE, a user-friendly Japanese e-commerce platform https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/593c4882-67ac-4bbc-afd2-5ea02ea04385/payid-homepage.png TAMKO：インサイト - 日本の簡単開設ECサービスBASEとSTORESを紹介 - Make it stand out PayIDのサービスサイトのトップページ https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/bfac5ed3-d803-4b50-8a3f-16b9430bde71/storesjp-homepage.png TAMKO：インサイト - 日本の簡単開設ECサービスBASEとSTORESを紹介 - Make it stand out STORESのサービスサイトトップページ https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/57dbee62-3112-4288-9cb2-74be63afed82/storesjp-services.png TAMKO：インサイト - 日本の簡単開設ECサービスBASEとSTORESを紹介 - Make it stand out ECだけではなく、STORESで実店舗の顧客情報や売上管理を含めてワンストップで管理できます https://tamkox.com/jp/insights/japanese-blog-platform-note monthly 0.5 2024-05-09 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/5e997fcb-acd4-4c36-bacb-9e010f896d99/note_logo_2022.png TAMKO：インサイト - 日本独自のプラットフォームnoteとは？企業はどのように活用できる？ - Make it stand out note https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/d17661f6-691d-4b3f-a711-c2fbc7123709/note-notification-attention.png TAMKO：インサイト - 日本独自のプラットフォームnoteとは？企業はどのように活用できる？ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/154c4d36-2fc8-494f-a47f-469d24f567b7/note-main.png TAMKO：インサイト - 日本独自のプラットフォームnoteとは？企業はどのように活用できる？ - Make it stand out noteのホームページ https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/743f2aa7-73fd-436a-9c21-acfe1594684e/note-notepro-customizations.png TAMKO：インサイト - 日本独自のプラットフォームnoteとは？企業はどのように活用できる？ - Make it stand out note proのカスタマイズ 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2022-02-16 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/78877cb7-2137-4f69-be3f-bcf9159938eb/tamkox-staffproblems.jpg TAMKO：インサイト - これからのグローバル人材採用で日本企業に必要な戦略。日本在住外国人が考えてみた 「the Great Resignation」(大退職時代) が起きています。日本でも、苦労している企業があるようです。 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/5677482f-5faf-4313-ab55-fe5746170bdb/TAMKOX-talentacquisition-funnel-JP.png TAMKO：インサイト - これからのグローバル人材採用で日本企業に必要な戦略。日本在住外国人が考えてみた 人材を確保したい企業のための、グローバルな「人材獲得ファネル」 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/6eb64cd0-cbcd-49d6-a540-f5b768e2a127/TAMKOX-work-in-japan-image.jpg TAMKO：インサイト - これからのグローバル人材採用で日本企業に必要な戦略。日本在住外国人が考えてみた 「アメリカの会社で働けば、たいてい給料はもっといい」 「そう、そこが肝心だ。 外資系の会社から内定をもらえば、それで最高」 「正直なところ、自分が求めている業界のアメリカ企業を見つけることができれば、そちらの方が楽しく働ける可能性が高いですからね。(日本企業に比べて）アメリカ企業はよりリラックスした環境で、たいてい福利厚生も充実しているし、もちろん給料もより高い。」 「そう、日本に住みながらアメリカの会社で働くという、両方の良いとこ取りをしたい」 https://tamkox.com/jp/insights/dtc-brands-in-japan-are-finding-success-using-line-ads monthly 0.5 2022-07-21 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1634628417091-PL42D7R0VWTR6RDELNIS/tamkox-line-dtc-line.png TAMKO：インサイト - 日本のD2CブランドのLINE広告活用 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1634628575170-6MEZ13DVNURBNVE84ZW9/tamkox-line-dtc-lineads.png TAMKO：インサイト - 日本のD2CブランドのLINE広告活用 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1634628838384-FA2640VKU390NET1HF1W/tamkox-line-dtc-snaqme.png TAMKO：インサイト - 日本のD2CブランドのLINE広告活用 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1634629164736-XH9Z8LM1SGLA3SAHXQBO/tamkox-line-dtc-snaqme-instagram.png TAMKO：インサイト - 日本のD2CブランドのLINE広告活用 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これらのジョー・バイデンの広告は、ターゲットオーディエンスの居所（フロリダ、ジョージア、ミシガン）にコンテキスト化されています。 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1603345735566-KMJF45VMF5WCWTKVFG9T/barrettish-joebiden-social-ads-contextual-culture.jpg TAMKO：インサイト - 米国大統領選挙から学ぶことができる、8つのSNSマーケティングの教え これらのジョー・バイデンの広告は、ターゲットオーディエンスの文化と言語に合わせてコンテキスト化されています。 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1603345769535-ISTYU8TFL6R162FEOG4Z/businessinsider-US-third-language-by-state.jpg TAMKO：インサイト - 米国大統領選挙から学ぶことができる、8つのSNSマーケティングの教え 英語とスペイン語に続いて、米国の各州で話されている最も一般的な言語。 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1603345807321-OB6WSD905IM7YE5JUBQL/image-asset.jpeg TAMKO：インサイト - 米国大統領選挙から学ぶことができる、8つのSNSマーケティングの教え バーニー・サンダースが韓国語版を作成した https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1603345909442-8BDOEDUTUYLIYA72NUMG/image-asset.jpeg TAMKO：インサイト - 米国大統領選挙から学ぶことができる、8つのSNSマーケティングの教え これらのジョー・バイデンの広告は、A/Bテストのコピーを表示しています 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人気なコーヒー/カフェは、ブランドをどう形づくっているのか？ 国内にあるコーヒー店 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602781592751-YSS5M90Z3QE4F3WM1F5Q/TAMKO-cafe-instagram-analysis-lightupcoffee.jpg TAMKO：インサイト - 人気なコーヒー/カフェは、ブランドをどう形づくっているのか？ 福岡にあるFUK Coffee https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602781017979-SG22C2ID05ZTU2IA4K5U/TAMKO-coffee-report-01.jpg TAMKO：インサイト - 人気なコーヒー/カフェは、ブランドをどう形づくっているのか？ 東京にあるLight Up Coffee https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602781082936-3DQWAL5CU5W4268QSF4T/TAMKO-coffee-report-02.jpg TAMKO：インサイト - 人気なコーヒー/カフェは、ブランドをどう形づくっているのか？ 東京にあるLight Up Coffee https://tamkox.com/jp/insights/creating-brand-value-for-social-commerce monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602755930317-DWMBNXOJU9U4R9XHPV54/tamko-jp-consumer-intention-barriers.jpg TAMKO：インサイト - ソーシャルコマースって必要と言われるD2C時代にSNS上でブランド価値を創出 消費者にSNSでのコミュニケーション・エクスペリエンス - TAMKO 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D2C時代に価値を生み出すためにブランドがすべきこと 普通のオンライン広告のフルファネル - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602752250333-SABCHXYKWGD20L22OCLW/tamko-jp-cycle.jpg TAMKO：インサイト - D2C時代に価値を生み出すためにブランドがすべきこと 多次元D2Cブランドの例 - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602752584139-UJTUWBV198UP56SQBLRK/tamko-jp-olvs.jpg TAMKO：インサイト - D2C時代に価値を生み出すためにブランドがすべきこと Objective Laddering, Value Shift - TAMKO https://tamkox.com/jp/insights/how-to-measure-the-effectiveness-of-facebook-and-instagram-ads monthly 0.5 2020-10-15 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602779590758-SA4DRWRLUCK8HT2ULAM7/picture_pc_130e0563ff8f2231bb66927c2ef7e9f9.png TAMKO：インサイト - 広告価値換算、「見える化」できてますか？ 〜Facebook/Instagram広告の正しい効果測定 ロイヤル顧客 - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602779778608-46B7OPWYUIQZ3X04ZRB1/tamko-loyal-customer-pyramid.jpg TAMKO：インサイト - 広告価値換算、「見える化」できてますか？ 〜Facebook/Instagram広告の正しい効果測定 ロイヤル顧客 - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602779931741-HI6JUN4NP0HRRVHH3WOC/tamko-quantifying-facebook-instagram-ads-lastclick.jpg TAMKO：インサイト - 広告価値換算、「見える化」できてますか？ 〜Facebook/Instagram広告の正しい効果測定 ラストクリック https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602779968000-X98871CDJC5VCXI3B9IA/picture_pc_2b4d074b7ffbd70b1437024b8bdd76c6.png TAMKO：インサイト - 広告価値換算、「見える化」できてますか？ 〜Facebook/Instagram広告の正しい効果測定 ムルチタッチ https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602780035426-9MKP3HJ5LW36Q8RMCE58/picture_pc_30f28aca49abae0487864c1272ce6e1d.png TAMKO：インサイト - 広告価値換算、「見える化」できてますか？ 〜Facebook/Instagram広告の正しい効果測定 Facebook サーチリフト調査 https://tamkox.com/jp/insights/maximizing-amazon-sales-by-coordinating-amazon-ads-with-social-media monthly 0.5 2020-10-15 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602778234360-IF28N6ONZGN6WJ9V2O8S/TAMKO-amazon-ads-no-branding.GIF TAMKO：インサイト - Amazonで売上を最大化するには？スポンサー広告×SNSの合わせワザ ブランディングをAmazonで認知を獲得することができません。 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602778536343-IW01FEZ74VJS58Q4AH4R/TAMKO-amazon-ads-funnel.png TAMKO：インサイト - Amazonで売上を最大化するには？スポンサー広告×SNSの合わせワザ Amazonの強みと弱み vs セールスファネル - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602779060941-284T2L0UELNL8ZKIPF1L/insightsdashboard._CB1547501728_.png TAMKO：インサイト - Amazonで売上を最大化するには？スポンサー広告×SNSの合わせワザ インサイトダッシュボード https://tamkox.com/jp/insights/tiktoks-unique-strength-consumer-generated-ads monthly 0.5 2021-10-19 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602758140364-3PIM9JN57CXZTNXDJTP6/picture_pc_3cca95fae97314f118679ddd204ae647.png TAMKO：インサイト - ｢UGA｣で広告はコンテンツに昇華する｡マーケターが考察したTikTokの独自性 TAMのキャラクター - TAMKO https://tamkox.com/jp/insights/instagram-in-japan-in-2019 monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602500167798-ZNP56PW5V1UQZMWUG78X/IGDay2019-05.jpg TAMKO：インサイト - 今、Instagramとは何者なのか？ 2019年 Instagram’s monthly active Japan user growth chart in 2019. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602500304759-8LOOGUHZO1XDKY94LN5Y/IGDay2019-12.jpg TAMKO：インサイト - 今、Instagramとは何者なのか？ 2019年 Media contact for males (L) and females (R) in their 10s-30s in Japan: Mobile vs TV https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602500342518-DNQSWHCIN70LNG5Z29EC/IGDay2019-08.jpg TAMKO：インサイト - 今、Instagramとは何者なのか？ 2019年 One-day Instagram usage for 18-29 year olds in Japan. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602500481486-3OZCSY6MHXYSPQ6Z9XBU/IGDay2019-03.jpg TAMKO：インサイト - 今、Instagramとは何者なのか？ 2019年 Instagram’s VP of Product, Vishal Shah, on Instagram’s mission. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602500544200-B80TH9HLD0HCQ1NAYKH1/IGday-yukos-wide.jpg TAMKO：インサイト - 今、Instagramとは何者なのか？ 2019年 Japanese Instagram influencer Yukos. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602500622375-PM33MIHNK3J7534PRP39/IGDay2019-07.jpg TAMKO：インサイト - 今、Instagramとは何者なのか？ 2019年 Instagram is widely thought of as a place of discovery, information and inspiration. https://tamkox.com/jp/insights/three-reasons-amazon-sponsored-ads-contribute-greatly-to-sales monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602517221902-0W5O4XB8AD2S2J7Q65XJ/tamko-amazon_001.png TAMKO：インサイト - Amazonスポンサー広告が、圧倒的に売上貢献する３つの理由 Amazonスポンサー広告が、圧倒的に売上貢献する３つの理由 - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602517464704-SK6WGO8O7PCZFXGMZORN/instagram_003.jpg TAMKO：インサイト - Amazonスポンサー広告が、圧倒的に売上貢献する３つの理由 Amazonスポンサー広告が、圧倒的に売上貢献する３つの理由 - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602517656893-ARU6EMIZIJB930YTO147/tamko-amazon_003-kracie.png TAMKO：インサイト - Amazonスポンサー広告が、圧倒的に売上貢献する３つの理由 Amazonスポンサー広告が、圧倒的に売上貢献する３つの理由 - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602517795458-6S0RH85UBT5R3VB2SQGL/tamko-amazon_004.png TAMKO：インサイト - Amazonスポンサー広告が、圧倒的に売上貢献する３つの理由 Amazonスポンサー広告が、圧倒的に売上貢献する３つの理由 - TAMKO https://tamkox.com/jp/insights/instagram-shopping-tags-and-full-funnel-marketing monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602515358687-RN3PC813Z8K12VNJ8XU5/tamko-instagram_001.jpg TAMKO：インサイト - インスタ運用の新常識！ショッピングタグ活用について Instagram: フルファネルで効果的 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602515688607-YCVJANRVKRS5NYFDL3I8/tamko-instagram_002.jpg TAMKO：インサイト - インスタ運用の新常識！ショッピングタグ活用について 各投稿の効果を詳細にレポーティングします。 - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602515637764-QKNF6ISPWEKLDXB3CVHT/instagram_003.jpg TAMKO：インサイト - インスタ運用の新常識！ショッピングタグ活用について Instagram ショッピングタグ - TAMKO https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602515803256-6NQIMWSNYG6Z3D50R9X1/tamko-instagram_004.jpg TAMKO：インサイト - インスタ運用の新常識！ショッピングタグ活用について フルファネル設計による広告効果最大化 - TAMKO https://tamkox.com/jp/insights/the-importance-of-brand-purpose-in-customer-loyalty monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602497467815-XCS5RUYM9U92AUBZO2D6/tamko-brandpurpose-yelp.jpg TAMKO：インサイト - なぜ顧客ロイヤリティーにおけるブランドパーパスが重要なのか？ 海外の口コミサイト「Yelp」は、ショップがまだビニール袋を使用しているかどうかをユーザーに尋ねます https://tamkox.com/jp/insights/how-burger-king-leveraged-influencers-for-free monthly 0.5 2020-10-12 https://tamkox.com/jp/insights/japan-virtual-youtuber-influencers monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602494009415-9N08KYTKD1S0X0Q6JDLX/kizunaai-youtube-screenshot-1024x517.jpg TAMKO：インサイト - 日本におけるインフルエンサーとしてのバーチャルYouTuber バーチャルYouTuber「キズナアイ」のYouTubeチャンネルのスクリーンショット https://tamkox.com/jp/insights/important-customer-service-trends-that-businesses-need-to-address monthly 0.5 2020-10-12 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602493036519-QWPUC0HTG6A7LSM621XD/customer-service-voice-2015-2017.png TAMKO：インサイト - 企業が取り組むべき重要なカスタマーサービスのトレンドについて カスタマーサービスにおける音声会話の着実な減少 (米国) – Business Insider https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1602493174692-NI9LKQN3ZGC2TY9YW1QT/10.MaryMeeker_businesscontact-JP.jpg TAMKO：インサイト - 企業が取り組むべき重要なカスタマーサービスのトレンドについて 年代別ビジネスチャネルの人気 – Mary Meekerによる2016年のインターネット動向調査 https://tamkox.com/jp/insights/getting-instagram-followers-and-the-most-overlooked-factor monthly 0.5 2020-10-12 https://tamkox.com/jp/insights/voicy-and-podcasting-in-japan monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1601885239713-TXSLU02R6FCCG038DX6V/voicy-logo.png TAMKO：インサイト - テキスト、写真、動画の次は、音声配信？ テキスト、写真、動画の次は、音声配信？- 佐藤 佳穂 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1601885331267-ZXW6OQXWZ6XDNUTWFL4P/voicy-screenshot-iphone.jpg TAMKO：インサイト - テキスト、写真、動画の次は、音声配信？ テキスト、写真、動画の次は、音声配信？- 佐藤 佳穂 https://tamkox.com/jp/insights/tiktok-the-social-video-network-booming-in-japan-and-china monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1601879076725-3R9NI5MDC6ONVVGGVZTU/tiktok-screens-web.jpg TAMKO：インサイト - TikTok：日本と中国でブームを起こしているソーシャルビデオネットワーク TikTokアプリのナビゲーションは比較的わかりやすく、左から右へ向かって5つのメイン画面に分かれています。 https://tamkox.com/jp/insights/why-will-smith-started-vlogging monthly 0.5 2020-10-05 https://tamkox.com/jp/insights/5-hotel-marketing-musts-in-2018 monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1601613918019-O8ZCF346NWSFCI9NAHU8/travel-hotel-suitcase.jpg TAMKO：インサイト - ホテルマーケティングで重要な5つのポイント ホテルマーケティングで重要な5つのポイント - TAMKO https://tamkox.com/jp/insights/twitter-conversation-marketing-a-star-wars-story monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1601612921234-CCN404WX0UPN81V3V1EW/twitter-starwars-convo.png TAMKO：インサイト - Twitterカンバセーション・マーケティング： スター・ウォーズの事例 ディズニーの「スター・ウォーズ」のツイッター上でのプロモーション - TAMKO https://tamkox.com/jp/insights/audio-voice-is-the-next-marketing-space monthly 0.5 2020-10-05 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1601527509920-OE1GJVVZ7FNPZE9N5D16/tamko-voice-01.jpg TAMKO：インサイト - マーケティングの舞台は音声認識へ 音声認識技術はビジネスに何をもたらすのでしょうか。- TAMKO https://tamkox.com/jp/insights/marketing-to-tourists-visiting-japan monthly 0.5 2020-10-02 https://tamkox.com/jp/insights/category/Japan+Market monthly 0.5 https://tamkox.com/jp/insights/category/%E8%A8%AA%E6%97%A5%E5%A4%96%E5%9B%BD%E4%BA%BA%E8%A6%B3%E5%85%89%E5%AE%A2 monthly 0.5 https://tamkox.com/jp/insights/tag/youtube monthly 0.5 https://tamkox.com/jp/insights/tag/%E3%83%81%E3%83%A3%E3%83%83%E3%83%88 monthly 0.5 https://tamkox.com/jp/insights/tag/localization monthly 0.5 https://tamkox.com/jp/insights/tag/%E3%82%B9%E3%83%9E%E3%83%BC%E3%83%88%E3%82%B9%E3%83%94%E3%83%BC%E3%82%AB%E3%83%BC monthly 0.5 https://tamkox.com/jp/insights/tag/%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%AB%E3%83%96%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0 monthly 0.5 https://tamkox.com/jp/insights/tag/japan monthly 0.5 https://tamkox.com/jp/insights/tag/Twitter monthly 0.5 https://tamkox.com/jp/insights/tag/%E3%83%84%E3%82%A4%E3%83%83%E3%82%BF%E3%83%BC monthly 0.5 https://tamkox.com/jp/insights/tag/%E5%80%8B%E4%BA%BA%E3%83%96%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0 monthly 0.5 https://tamkox.com/jp/insights/tag/instagram monthly 0.5 https://tamkox.com/jp/insights/tag/%E5%BE%B7%E6%B0%B8%E9%BE%8D%E5%B9%B3 monthly 0.5 https://tamkox.com/jp/insights/tag/%E9%A1%A7%E5%AE%A2%E3%83%AD%E3%82%A4%E3%83%A4%E3%83%AA%E3%83%86%E3%82%A3%E3%83%BC monthly 0.5 https://tamkox.com/jp/insights/tag/%E4%BD%90%E8%97%A4%E4%BD%B3%E7%A9%82 monthly 0.5 https://tamkox.com/jp/insights/tag/%E9%9F%B3%E5%A3%B0 monthly 0.5 https://tamkox.com/jp/insights/tag/D2C monthly 0.5 https://tamkox.com/jp/insights/tag/tiktok monthly 0.5 https://tamkox.com/jp/insights/tag/podcast monthly 0.5 https://tamkox.com/jp/insights/tag/LINE monthly 0.5 https://tamkox.com/jp/insights/tag/%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84 monthly 0.5 https://tamkox.com/jp/insights/tag/ecommerce monthly 0.5 https://tamkox.com/jp/insights/tag/SNS monthly 0.5 https://tamkox.com/jp/insights/tag/%E3%83%9D%E3%83%83%E3%83%89%E3%82%AD%E3%83%A3%E3%82%B9%E3%83%88 monthly 0.5 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2026-02-06 https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586412740182-TTRCEG26WKFSQQXRFF4J/tamko-work-ritzcarlton-pool-model.jpg Work The Ritz-Carlton | Building a targeted community on social media in Japan for the opening of a new resort https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/44b73a78-d874-442f-a858-0c77a70d43a5/skagen-pen-02.jpg Work Fossil Group - Skagen | Designing a localized Japanese campaign for a brand new product launch https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/f20910b9-5f95-4f3f-bf48-b687c7386e4e/tamkox-work-aircalin-main.jpg Work Aircalin | Acquiring tourist leads through an interactive messenger campaign https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1586587612624-X0J8J51QNF6PKRBPGMCI/tamko-work-yifang-main.jpg Work Yi-Fang | Designing native marketing communications to a first opening in Japan https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/121a177a-2935-4f4a-a40d-335f357508e8/wangdechuan-header.jpg Work Wang De Chuan | Increasing brand awareness in Japan for a renowned Chinese tea brand's first store. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1a73b6d1-6aab-47d5-a646-1fa0d404bf07/tamkox-work-angelsbythesea-main.jpg Work Angels by the Sea | Driving potential Japanese customers to their new e-commerce site. https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/1585629109035-AHTPKIMEWK38C3MB7SIS/yokohama-event-hk-main.jpg Work Yokohama City | Taking the social media community offline and transcending borders thru international pop-ups https://images.squarespace-cdn.com/content/v1/5e7afb9a263f9758837bf36f/ae237254-186a-4470-b130-847001bc590a/lubd-osaka-lobby.jpg Work Lub d | Working with influencers to grow awareness on Instagram in Japan. 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